By B.N. Frank
AV Experts and Privacy Advocates Predict Otherwise
Earlier this month a new study revealed that Automated Vehicles (AVs) were only safer than drunk and/or sleepy humans AND they would NOT prevent 2/3 of accidents. So doesn’t it seem like it would be safer to have a sober and well-rested licensed driver with a good driving record to transport you and your loved ones in a NON-automated vehicle? There are drivers like this who still exist. In fact, you may be one of them.
Over the years, the AV industry has taken A LOT of hits (pun intended). Flowery “Fairy Tale” narratives about passionate and fulfilling “relationships” with Automated Cars are to be expected. After all – marketing is marketing. That doesn’t mean AVs will ever be able to deliver on the glowing narrative described in this piece published from Forbes:
Here’s What Your Future Relationship With A Semi-Autonomous Car Could Look Like
I write about the automotive industry and where it is headed next.
In the past decade, cars have become smarter in ways we previously never thought possible. They have gained internet connections, formed successful relationships with our smartphones via CarPlay and Android Auto, and learned a whole host of new semi-autonomous driving skills.
They have also turned into the largest ‘device’ we own, morphing from simply a mode of transport, into a smart gadget with abilities of our phones, smartwatches and computers. Next, they’ll get much better at communicating with those products, and with the services – especially health and wellbeing services – we use everyday. And, of course, they’ll get even safer too.
With this transition well underway, and with a very long runway ahead before (if) we reach full autonomy, car manufacturers and their technology partners are busy preparing for a shift in how the car is perceived, and interacted with.
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I feel car sick just thinking about all of this. How about you?
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Forbes Writer Predicts Rosy Future “Relationships” With Semi-Autonomous Cars