A new Disney Pixar movie that features a non-binary character using they/them pronouns has completely flopped at the box office.
The production titled Elemental, which also features characters ‘tackling’ racism and xenophobia, ranks as one of the lowest box office debuts for a Pixar movie ever.
They spent around $200 million making it. It opened with a $29.5 million recoup.
You do the math(s).
It again proves that parents just don’t want to subject their kids to identity politics and woke bat shittery.
“Depending on where it falls, this could be the lowest-earning opening weekend Pixar has had since ‘Toy Story’s $29 million take in 1995. Even then, ‘Toy Story’s box office take has not been adjusted for inflation, making ‘Elemental’s box office figures even more disappointing,” ScreenRant notes.
Another problem could also be the monumentally stupid concept of the characters being elements such as fire and water, a way of crowbarring in woke themes.
USA Today described the characters thusly:
“Wade comes from a well-to-do aquatic clan that lives in a fancy high rise, Ember is an immigrant from the world of fire who is bent on honoring her parents by taking over their shop, which peddles things fire people would eat (that would be wood).”
“At one point in the movie, after Ember’s father, Bernie, seems to recognize Wade, Ember says, ‘Not all water people look alike,’ an allusion to the sentiments that many ethnic groups can relate to when being stereotyped. In another scene, Ember is yelled at by Element City citizens who tell her they don’t want fire people around.”
The Hollywood Reporter notes that the production carries a “serious overarching theme about ethnic strife and racial tolerance.”
When will they learn that woke=broke?
Last year Disney faced a $100 million loss from a production called “Strange World,” which features an open gay teen romance.
Disney has been prominently featuring transgender and LGBT characters in productions for some time:
EXCLUSIVE: I've obtained leaked video from Disney's upcoming show "Baymax," which promotes the transgender flag and the idea that men can have periods to children as young as two years old.
It's all part of Disney's plan to re-engineer the discourse around kids and sexuality. pic.twitter.com/y1ATnKCEce
— Christopher F. Rufo
(@realchrisrufo) June 28, 2022
Recall also that back in March last year, leaked video footage revealed Disney executive producer Latoya Raveneau asserting that her team had implemented a “not-at-all-secret gay agenda” that would be “adding queerness” to programmes and films for children.
SCOOP: I've obtained video from inside Disney's all-hands meeting about the Florida parental rights bill, in which executive producer Latoya Raveneau says her team has implemented a "not-at-all-secret gay agenda" and is regularly "adding queerness" to children's programming. pic.twitter.com/eJnZMpKIXT
— Christopher F. Rufo
Disney also angered many parents earlier this year by throwing its weight and funding behind gender reassignment procedures, even for kids:
During his feud with the company, Florida Governor Ron DeSantis charged that Disney has a “fixation on the sexuality of children” pointing to reports that four employees of the media giant were charged with human trafficking in Florida, with one having allegedly sent sexually explicit texts to an law enforcement agent posing as a teenage child.
The CEO of Disney, Bob Iger, announced Last November that he would seek to “quiet things down” at the company following several high profile controversies, most notably the admission of the executive producer under his predecessor declaring that Disney is operating an open LGBT agenda.
That doesn’t appear to have kicked in yet.
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